There are rare moments in a career when you realize you’re learning something that will truly change the way you lead and communicate. Working with Kirsten and the Goodman Center was one of those moments. Kirsten helped me shape a message that was, frankly, a mess in the beginning. Her guidance gave me clarity, confidence, and structure. I felt completely supported, and while I know I still have plenty to learn, she put me on a solid path to success.
After my presentation, 20–30 people came up to thank me personally, and our website showed nearly 90 downloads of our resource guide within just 15 minutes. That immediate response was a testament to the power of a well-crafted story, something I couldn’t have done without Kirsten’s help. I'm truly grateful for the experience and can't wait to apply what I’ve learned moving forward.
Jessica Ford | Chief Communications Officer, Arkansas Community Foundation