Strategic Communications: Cutting Through the Clutter


The course is comprised of two one-hour classes scheduled over consecutive weeks. See above for the next class date.

Who will benefit

If you are involved in outreach—from a presentation in a conference room to an integrated marketing campaign—you will be able to apply the principles taught in this course.

Course materials

Students will receive an Outreach Planning Template for applying The Four Connecting Points to future campaigns. Students will also receive a recommended reading list to help them learn more about strategic communications.

The H word

After the second class, students will have the option to complete the Outreach Planning Template using an upcoming campaign and to have the template evaluated by the course instructor.

Make It Custom

Organizations that can enroll 15 or more students (up to a maximum of 25) can have courses from The Goodman Center scheduled and tailored to their needs.


The resulting webinar will:

Enable colleagues to share stories, insights, challenges, and suggestions—creating an especially cohesive learning community.

Engage students with examples and homework assignments that speak directly to the challenges you face.

Please get in touch with us for questions and bookings.

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