About the Workshop
There are four potential points of connection between you and your target audience. When you know all four and design your communications around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this age of information overload, most audiences are happy to do just that.
“Strategic Communications: Cutting through the Clutter” will help you to connect with your audiences. The curriculum for this online course includes:
- The basics of framing
- Message creation and delivery
- Classic case studies from the public-interest sector
- An easy-to-use template for campaign design
Please note: we record each class, so if you ever arrive late, leave early, or even miss an entire session, we’ll send you a link to a recording immediately after the class that you can watch any time up until one week after the class.
Register 3 or more participants from your organization and receive 20% off total tuition.
The Honor System: We ask that anyone attending the classes live, watching the class recordings, or planning to participate in any capacity be registered as a student.
CANCELLATION POLICY: We understand that schedules can change, so if you need to cancel your registration, you can do so and receive a full refund up to 24 hours before the start of the first class. We cannot honor requests for cancellation after this deadline, but we will always provide links to stream the recordings of the classes in case you cannot attend live sessions.