Tell us a little bit about your organization. (All fields are required.)
Downloads & Resources: A little help for our friends.
Books & Periodicals
Free book on nonprofit advertising Are your print ads giving readers what they want and need? Download a free copy. (PDF) |
Fourth edition available now The best articles on storytelling from nine years of Andy Goodman’s newsletter, free-range thinking, are now together in one place. Order copies... |
||||
Now available for download Why do so many presentations fail to engage, educate, or persuade? Based on research on nonprofit presentations, Andy’s book has the answers. Download... |
Free monthly journal on public-interest communications. Andy Goodman’s monthly journal of best practices and resources for nonprofit communicators will help you reach more people more effectively. Read now and subscribe... |
Reports, Articles & Presentations
“Ten Lessons for Communicating through a Crisis”Crises happen. The key is being prepared. Here’s what you need to know. Read now... (PDF) |
“Brand Opening”Campaigns are opportunities to define, position, and enhance campus brands. Read now... (PDF) |
“Heartstrings and Pursestrings”Best practices in nonprofit marketing and annual giving fundraising. Read now... (PDF) |
“Basics of Managing Your Brand”How a 90-year-old service organization rejuvenated its brand to attract a new generation of volunteers. Read now... (PDF) |
“High-Achieving Seniors and the College Decision”A groundbreaking study on what drives smart, high-performing high school seniors to say yes to a college. Read now... (PDF) |
“How to Advertise to Get Results”If you want results from your advertising, then your advertising must... Read now... (PDF) |
“State of Nonprofit Marketing”The State of Nonprofit Marketing: A revealing study on 1,000 nonprofits and how they get the word out. Download a free copy of the report. |
“Marketing Spending at Colleges and Universities”Marketing Spending at Colleges and Universities: Is higher education getting what it pays for? Download a free copy of the report. |