Strategic Communications: Cutting Through the Clutter

About the Workshop

There are four potential points of connection between you and your target audience. When you know all four and design your communications around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this age of information overload, most audiences are happy to do just that.

“Strategic Communications: Cutting through the Clutter” will help you to connect with your audiences. The curriculum for this online course includes:

  • The basics of framing
  • Message creation and delivery
  • Classic case studies from the public-interest sector
  • An easy-to-use template for campaign design

Please note: we record each class, so if you ever arrive late, leave early, or even miss an entire session, we’ll send you a link to a recording immediately after the class that you can watch any time up until one week after the class.

Register 3 or more participants from your organization and receive 20% off total tuition.

The Honor System: We ask that anyone attending the classes live, watching the class recordings, or planning to participate in any capacity be registered as a student.

CANCELLATION POLICY: We understand that schedules can change, so if you need to cancel your registration, you can do so and receive a full refund up to 24 hours before the start of the first class. We cannot honor requests for cancellation after this deadline, but we will always provide links  to stream the recordings of the classes in case you cannot attend live sessions.

Next Workshop

March 31 & April 2
11am - 12pm PT

Register Now, $250

Schedule

The course is comprised of two one-hour classes scheduled over consecutive weeks. See above for the next class date.

Who will benefit

If you are involved in outreach—from a presentation in a conference room to an integrated marketing campaign—you will be able to apply the principles taught in this course.

Course materials

Students will receive an Outreach Planning Template for applying The Four Connecting Points to future campaigns. Students will also receive a recommended reading list to help them learn more about strategic communications.

The H word

After the second class, students will have the option to complete the Outreach Planning Template using an upcoming campaign and to have the template evaluated by the course instructor.

Make It Custom

Organizations that can enroll 15 or more students (up to a maximum of 25) can have courses from The Goodman Center scheduled and tailored to their needs.

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The resulting webinar will:

Enable colleagues to share stories, insights, challenges, and suggestions—creating an especially cohesive learning community.

Engage students with examples and homework assignments that speak directly to the challenges you face.

Please get in touch with us for questions and bookings.

Contact Us

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