"Andy's work is more than a wonderful resource—it's that all-too-rare combination of rigorous education and unbridled entertainment."

Diana Aviv,
President and CEO, Independent Sector

 

Downloads & Resources: A little help for our friends.

Books & Periodicals

Cover - Why Bad Ads

Why Bad Ads Happen to Good Causes

Free book on nonprofit advertising

Are your print ads giving readers what they want and need? Download a free copy. (PDF)

Cover - Storytelling

Storytelling as Best Practice

Fourth edition available now

The best articles on storytelling from nine years of Andy Goodman’s newsletter, free-range thinking, are now together in one place. Order copies...

cover - Why Bad Presentations

Why Bad Presentations Happen to Good Causes

Now available for download

Why do so many presentations fail to engage, educate, or persuade? Based on research on nonprofit presentations, Andy’s book has the answers. Download...

Cover - Free-Range Thinking

free-range thinking

Free monthly journal on public-interest communications.

Andy Goodman’s monthly journal of best practices and resources for nonprofit communicators will help you reach more people more effectively. Read now and subscribe...