When Presenting, Observe the Platinum Rule

Effective presentations give your audience what they want in the way they want to absorb it, which is why we’re firm believers in The Platinum Rule of Presenting: “Present unto others as they would have you present unto them.” But how do you know precisely what audiences want? Fortunately, we asked on your behalf – twice!

In 2006, we conducted unprecedented research across North America, surveying 2,501 professionals at nonprofits, foundations, government agencies, colleges and universities, and mission-driven businesses. We asked them to talk about in-person presentations: what works, what doesn’t, and why. The results were published in our groundbreaking book, Why Bad Presentations Happen to Good Causes.

In 2020, when almost all presenting moved online due to the pandemic, we updated our research, gathering the newest best practices from over 4,400 respondents in the US and Canada. We published those findings in our report, “Unmuted: What works, what doesn’t, and how we can all do better when working together online.”

You can download both of these publications here and see all the results for yourself, but we’ve also combined the learnings from both reports in a new two-hour course. “The Platinum Rules of Presenting” will take you through 10 audience-driven rules that can help you become a more effective presenter whether you’re working face-to-face or screen-to-screen. Course curriculum includes:

  • Top-line research results from both reports
  • Audience-driven guidelines for structuring your presentation
  • Tips for slide design
  • Adapting presentations and delivery specifically for virtual audiences

Sound like what you need? Click here to register now.