"Every worthy cause would benefit from one of Andy's message workshops."
Co-author, Made to Stick
Who is Andy Goodman? And how Dinosaurs led to saving the environment.
Andy Goodman is cofounder and director of The Goodman Center, with Lipman Hearne. But first he pursued his childhood dream of writing for television, moving to Los Angeles in 1991 to take his shot. He landed successfully on the ABC-TV sitcom Dinosaurs, where he spent three seasons before moving to CBS to help launch The Nanny. While at Dinosaurs, Andy wrote three episodes that won awards from the Environmental Media Association (EMA), a Hollywood-based nonprofit that encourages members of the television and film industries to incorporate environmental themes into their work. So perhaps it was inevitable that when Andy decided to leave TV behind, EMA hired him as its president.
After five years at EMA, Andy started his own consultancy,
a goodman, to help good causes (environmental and otherwise) reach more people more effectively. Now a nationally recognized speaker, Andy regularly conducts popular workshops such as “Storytelling as Best Practice,” “Why Bad Presentations Happen to Good Causes,” and “The Four Connecting Points.” He also publishes a monthly newsletter, free-range thinking, which profiles best practices in public interest communications, and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes.
In 2007, Andy was selected by Al Gore to train 1,000 volunteers who are currently delivering presentations about global warming around the U.S.
And in 2008, Andy cofounded The Goodman Center with Lipman Hearne to offer online versions of his workshops as well as new courses in marketing and communications.