Your Cause (in 600 words)
Six tips for writing more persuasive op-eds.
Plus: Strategic Communications & Storytelling classes at The Goodman Center! (PDF format)
Two Million Hits in One Week
Infectious humor and some real guts help the CDC create a viral sensation.
Plus: Learn the keys to more strategic communications in December! (PDF format)
Storytelling Best Practices: Websites
What stories should you tell on your site? And what are the most compelling ways to tell them? Learn from the best in Andy’s new free e-book.
Plus: The Goodman Center teaches you the secret to conducting better webinars! (PDF format)
Once More With Feeling
You’ve said the same words a thousand times. So how do you keep them fresh for today’s audience? A legendary singer has the answer.
Plus: Nominations for the 2012 Beth Drews scholarships now being accepted! (PDF format)
Smart Growth for Good Causes
How can you ensure your organization gets better while dealing with all the challenges of getting bigger? First, listen to those who’ve been there.
Plus: Free-range turns 12! (PDF format)
The 12th Annual Summer Reading List
Whether you’re reading on an iPad, Kindle, Nook or just old-fashioned paper, here are four titles to curl up with this summer.
Plus: Learn how to improve your webinars at the Goodman Center July 29th! (PDF format)
A Cure for the Common Video
Talking heads are everywhere on the web. Here are five tips to ensure the heads on your site are being heard.
Plus: Classes on Storytelling and Webinars at The Goodman Center in July! (PDF format)
Telling Life Stories
Movies about the lives of Ray Charles and Che Guevara illustrate what works (and what doesn’t) when it comes to telling a life story.
Plus: The 5 Worst Things a Presenter Can Do: do you do them? Find out in this month’s Presentations webinar! (PDF format)
Three Stories Leaders Must Tell
Marshall Ganz, a veteran organizer, says leaders must tell a story of self, a story of us, and a story of now.
Plus: Learn how to wake up your webinars in our April class! (PDF format)
Why People Listen to Chris Christie
Even if you dislike the New Jersey governor’s politics, you have to respect the way he delivers his message.
Plus: Communications training results and a new & improved Storytelling class! (PDF format)
The Law of Enrollment
It’s at work in every conversation you have, so learn how to make it work for you – especially when your conversations are about fundraising.
Plus: Our webinar on presenting returns in March! (PDF format)
Your New Year’s Resolutions
If you were too busy to write them down, allow me.
Plus: The Goodman Center Webinar on Webinars returns in January! (PDF format)